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Website role
Identify what the website will ‘do’ for each key audience, for example
Inform
Provide access to product catalogues, service promotion, reference materials, media releases, annual reports, legal and policy documents, etc.
Provide services
e-learning, online tutorials, generate documents, etc.
Process orders
Online transactions, credit card payment, order-tracking, etc.
Support operational activities
Field enquiries, process applications, etc.
Facilitate events
Distribute programme schedules, process bookings, etc.
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